At Sum Branding, we are driven by a love for the understated and refined — partnering with brands that value thoughtful aesthetics grounded in strategic intent. We take pride in our authentic, collaborative approach, building sustainable growth and lasting impact for modern businesses.
Our work spans Design, Marketing, and Content — each project shaped to meet your brand’s needs. Each service is crafted with intention, designed to cultivate long-term, high-value growth. connections that align strategy with creativity.
brand design
web design
art direction
social
services
Your branding is your first impression, make it one to remember. It's time for your brand to reach it's full potential. Working hand in hand, we will create a beautiful branding suite that is thoughtfully designed to embody your brand values and strategically tailored to meet your business needs. You'll walk away with a captivating new brand design that finally attracts the client's you've been dreaming of.
We begin with a brand vision and strategy call, this allows us to better understand who you are and get to the heart of your brand and your mission.
Next we dive into exploration, researching your industry and presenting you with two brand identity options crafted with your style, mission, and brand ethos woven into every aspect of our design.
After choosing the directive that most resonates with you, we further expand on that direction and form something that is truly unique and reflection of your vision, voice, and values.
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01. Brand Design
logo suite
Brand Guidelines
typography
color palette
2-4 weeks
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Your Vision Deserves to Shine—Without the Overwhelm. If you’ve got big ideas, but when it comes to bringing them to life online, it feels like there are too many pieces and not enough time. If your website has been holding you back, you’re not alone. Designing something that truly represents your brand shouldn’t feel out of reach.
02. Website Design
6-8 weeks
SEO
Visual Strategy
Custom Build
30 Days Support
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If big ideas feel fragmented in execution, disciplined art direction brings structure. Unifying concept, casting, styling, set design, and post. I lead end-to-end development so every asset—web, campaign social, tells the same story with precision.
03. Art Direction
Pre-production
Creative Direction
Visual Strategy
Casting
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Post Production
Fernanda Sasse,
actress
She understood perfectly what I wanted and made it even better. I would recommend working with Gemma to anyone. I consider her one of the most talented people I have ever met!
Gemma captured exactly what I wanted. I’ve never had anything like that for my business! I would recommend her to any photographer or business owner!
rachel claire,
wealthy wanderlust
Gemma is responsive, knowledgeable, and highly creative. I would recommend her for any start-up that wishes to reach more people!
lori morris,
morris llc
Gemma has a strong vision and incredible talent. She is passionate, dedicated and hard working. She will help guide your brand to reach your dreams!
nora schaper
hello hibar
johnny stansiwonski
windy city
From the functionality, the aesthetics & to the message conveyed. If your looking for someone to bring you dream to life Gemma is the one to do so!
Dr. DelRae Messer,
wellspoken wellness
She captures my authenticity and streamlines my marketing. She genuinely cares about her clients’ success and I would recommend her services to anyone!
Made by Sum branding studio
