At Sum Branding, we are driven by a love for the understated and refined — partnering with brands that value thoughtful aesthetics grounded in strategic intent. We take pride in our authentic, collaborative approach, building sustainable growth and lasting impact for modern businesses.

Our work spans Design, Marketing, and Content — each project shaped to meet your brand’s needs. Each service is crafted with intention, designed to cultivate long-term, high-value growth. connections that align strategy with creativity.

our work

Services

services

02

Web Design

home

about

01

Brand Design

portfolio

03

Art Direction

Your branding is your first impression, make it one to remember. Working hand in hand, we will create a beautiful branding suite that is thoughtfully designed to embody your brand values and strategically tailored to meet your business needs.

We begin with a brand vision and strategy call, this allows us to better understand who you are and get to the heart of your brand and your mission.

Next we dive into exploration, researching your industry and presenting you with two brand identity options crafted with your style, mission, and brand ethos woven into every aspect of our design.

After choosing the directive that most resonates with you, we further expand on that direction and form something that is truly unique and reflection of your vision, voice, and values.

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process

Brand Design

Main Logo

Brand deck

Secondary Logo

Brand Mark

2-4 weeks

Your Vision Deserves to Shine—Without the Overwhelm. If you’ve got big ideas, but when it comes to bringing them to life online, it feels like there are too many pieces and not enough time. If your website has been holding you back, you’re not alone. Designing something that truly represents your brand shouldn’t feel out of reach.


web design

Creative direction

6-8 Weeks

Custom Website

Mobile Responsive layout

If big ideas feel fragmented in execution, disciplined art direction brings structure. Unifying concept, casting, styling, set design, and post. I lead end-to-end development so every asset—web, campaign social, tells the same story with precision.


art direction

Creative direction

6-8 Weeks

Custom Website

Mobile Responsive layout

Your Vision Deserves to Shine—Without the Overwhelm. If you’ve got big ideas, but when it comes to bringing them to life online, it feels like there are too many pieces and not enough time. If your website has been holding you back, let us propel you forward. Together, we will designs something that amplifies your vision.

Website Design

visual direction

6-8 Weeks

ux design

web development

If big ideas feel fragmented in execution, disciplined art direction brings structure. Unifying concept, casting, styling, set design, and post. We lead end-to-end development so every asset—web, campaign social, tells the same story with precision.

Art Direction

Pre-production

photography

creative / art direction

Casting

Post Production

Fernanda Sasse,
actress

Working with Gemma was one of my favorite experiences in LA. She has such a rare energy and talent. I loved every minute of my photoshoot. She made me feel so comfortable and at ease and the result was just stunning! Her design captured my essence 100% and represents who I am perfectly. My website makes the way I present myself and my work so much easier and more elevated. She has such a warm refreshing vibe and made me feel like her best friend through every step of the process.

Gemma is full of incredibly creative ideas and has the initiative and organizational skills to get the job done... She has a gift of decisiveness and the ability to direct others and get the team rolling in the same direction. Gemma has a strong vision for projects and has both the technical skill and the aesthetic talent for an incredible finished project. She is passionate, dedicated and hard working. She will help guide your brand to reach your dreams!

lori morris,
morris llc


Gemma is full of incredibly creative ideas and has the initiative and organizational skills to get the job done... She has a gift of decisiveness and the ability to direct others and get the team rolling in the same direction. Gemma has a strong vision for projects and has both the technical skill and the aesthetic talent for an incredible finished project. She is passionate, dedicated and hard working. She will help guide your brand to reach your dreams!

nora schaper
hello hibar


johnny stansiwonski
windy city

Working with Gemma has been a joy from start to finish... Not only does she listen to our vision but helped us see directions we didn’t even consider. What we were most pleased with was our website revamp. She understood who we are as a company and brought that to life on our website. From the functionality, the aesthetics & to the message conveyed.  If your looking for someone to bring you dream to life Gemma is the one to do so! 

Dr. DelRae Messer,
wellspoken wellness

Before working with Gemma, I felt overwhelmed and exhausted...  I trust Gemma’s expertise and guidance, she takes a personalized and customized approach to her strategy, unlike many former marketing companies I have worked with. I most appreciate how she captures my authenticity and streamlines my marketing to free up my time for my strengths. She genuinely cares about her clients’ success and I would recommend her services to anyone!