“Your brand is the most important investment you will make in your business.”
portfolio
steve forbes
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Brand Design
Malibu Skin Shoppe is a modern skincare brand focused on calm, intentional care and refined simplicity. Sum developed a conceptual visual direction to reflect the brand’s understated approach to wellness and design.
MALIBU SKIN SHOPPE
project scope
Malibu Skin Shoppe is a modern skincare concept centered on calm, ritual, and refined simplicity. Inspired by coastal architecture and natural materials. Malibu Skin Shoppe believes in daily care, quality ingredients, and a relaxed coastal approach to wellness.
about malibu skin shoppe
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Brand Design, Art Direction
Casa Noel is a boutique hotel located in Isla Mujeres, designed as an immersive expression of place, atmosphere, and material. The Casa Noel brand was designed to feel collected and considered, where every element contributes to a sense of calm, permanence, and understated luxury.
casa noel
project scope
Casa Noel is a boutique hotel in Isla Mujeres designed as a quiet retreat from the ordinary. Rooted in thoughtful architecture and sun-washed interiors, the space blends refined simplicity with natural warmth—where light, texture, and proportion shape every experience. Created for travelers who value beauty, calm, and intention, Casa Noel is a place to slow down, settle in, and feel at home by the sea.
about casa noel
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Brand Design, Web Design, Art Direction
An acclaimed Mexican actress, Fernanda Sasse shines both on screen and in feature films. Sum created a 360 marketing approach to her brand building alignment and growing her audience while establishing her online presence outside of cinema.
fernanda sasse
project scope
Working with Gemma was one of my favorite experiences in LA. She has such a rare energy and talent. I loved every minute of my photoshoot. She made me feel so comfortable and at ease and the result was just stunning! Her design captured my essence 100% and represents who I am perfectly. My website makes the way I present myself and my work so much easier and more elevated. She has such a warm refreshing vibe and made me feel like her best friend through every step of the process.
from fernanda
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Brand Design, Web Design, Art Direction
Wellspoken Wellness is a transformative platform by Dr. DelRae Messer — speaker, doctor, and founder — created to help women reclaim vitality from the inside out. Rooted in the belief that true well-being begins with emotional alignment and conscious living, Wellspoken Wellness bridges science and soul to inspire holistic transformation.
Dr. Delrae messer
project scope
Before working with Gemma, I felt overwhelmed and exhausted... I trust Gemma’s expertise and guidance, she takes a personalized and customized approach to her strategy, unlike many former marketing companies I have worked with. I most appreciate how she captures my authenticity and streamlines my marketing to free up my time for my strengths. She genuinely cares about her clients’ success and I would recommend her services to anyone!
from delrae
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Art Direction, Campaign Strategy, Paid Strategy.
Globally recognized brand with roots dating back to 1879, launched Hemp paper and cone categories and oversaw organic and paid media efforts for festivals, nation-wide events, and campaign launches, Continued enduring legacy through strategic execution.
zig-zag brands
project scope
zig-zag rolling papers
Zig-Zag is a globally recognized brand with roots dating back to 1879. Zig-Zag’s influence stretches far beyond its papers. Immortalized in music and pop culture — from it's iconic feature on the cover of Dr. Dre’s The Chronic to the cult favorite "Colt 45" by Afroman — the brand has become synonymous with cannabis culture and respected for authenticity and artistry. Its signature orange booklet is recognized around the world and celebrated across generations of artists, musicians, and tastemakers. For over more than a century, the brand has grown from a trusted staple into a cultural symbol, synonymous with creativity, community, and self-expression.
achievements
10M+ Monthly Impressions across channels
2.7x ROAS on Apparel.
67% Average Open rate on email campaigns
28% Increase in website traffic.
190 Million in organic earned media value.
