“Your brand is the most important investment you will make in your business.”
portfolio
steve forbes
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Brand Design
Malibu Skin Shoppe is a modern skincare brand focused on calm, intentional care and refined simplicity. Sum developed a conceptual visual direction to reflect the brand’s understated approach to wellness and design.
MALIBU SKIN SHOPPE
project scope
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Malibu Skin Shoppe is a modern skincare concept centered on calm, ritual, and refined simplicity. Inspired by coastal architecture and natural materials. Malibu Skin Shoppe believes in daily care, quality ingredients, and a relaxed coastal approach to wellness.
about malibu skin shoppe
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Brand Design, Art Direction
Casa Noel is a boutique hotel located in Isla Mujeres, designed as an immersive expression of place, atmosphere, and material. The Casa Noel brand was designed to feel collected and considered, where every element contributes to a sense of calm, permanence, and understated luxury.
casa noel
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Casa Noel is a boutique hotel in Isla Mujeres designed as a quiet retreat from the ordinary. Rooted in thoughtful architecture and sun-washed interiors, the space blends refined simplicity with natural warmth—where light, texture, and proportion shape every experience. Created for travelers who value beauty, calm, and intention, Casa Noel is a place to slow down, settle in, and feel at home by the sea.
about casa noel
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Brand Design
Rooted in the belief that design is frequency, the project translates Tia G Design’s philosophy of living boldly —where expressive details, bold colors, and intentional storytelling reflect spaces designed to embody the truest version of self.
tia g design
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Tia G Design was created as a bold and expressive brand identity for an interior design studio built around the idea that design is more than aesthetics—it is a reflection of energy, frequency, and authentic self-expression. The goal of this project was to translate Tia’s philosophy of living in your boldest, most aligned self into a visual identity that feels confident, elevated, and deeply personal. Through striking typography, refined details, and a sophisticated digital presence, the brand captures the transformative power of interiors that are designed to reflect who you truly are. Every element was crafted to embody a sense of fearless individuality, creating a brand world that feels both empowering and intentional.
about tia g design
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Brand Design, Website Design
Wealthy Wanderlust by Rachel Claire, a travel photographer whose work captures luxury destinations through an editorial lens. The brand was designed around a feeling of exploration and the aspirational spirit of experience-led travel. Every element was crafted to engage, excite and encourage intentional exploration.
the wealthy wanderlust
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I could barely contain my excitement when I saw it. She captured exactly what I wanted and what my business stands for. When I saw the website I was blown away! I could not have imagined a site so good. There are so many cool and interesting things she incorporated into the design and I’ve never had anything like that for my business. I especially love the way my recent trips are showcased, totally her idea and left me speechless. Thank you, thank you, thank you!!!
from rachel claire
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Brand Design, Web Design, Art Direction
An acclaimed Mexican actress, Fernanda Sasse shines both on screen and in feature films. Sum created a 360 marketing approach to her brand building alignment and growing her audience while establishing her online presence outside of cinema.
fernanda sasse
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Working with Gemma was one of my favorite experiences in LA. She has such a rare energy and talent. I loved every minute of my photoshoot. She made me feel so comfortable and at ease and the result was just stunning! Her design captured my essence 100% and represents who I am perfectly. My website makes the way I present myself and my work so much easier and more elevated. She has such a warm refreshing vibe and made me feel like her best friend through every step of the process.
from fernanda
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Brand Design, Web Design, Art Direction
Wellspoken Wellness is a transformative platform by Dr. DelRae Messer — speaker, doctor, and founder — created to help women reclaim vitality from the inside out. Rooted in the belief that true well-being begins with emotional alignment and conscious living, Wellspoken Wellness bridges science and soul to inspire holistic transformation.
Dr. Delrae messer
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Before working with Gemma, I felt overwhelmed and exhausted... I trust Gemma’s expertise and guidance, she takes a personalized and customized approach to her strategy, unlike many former marketing companies I have worked with. I most appreciate how she captures my authenticity and streamlines my marketing to free up my time for my strengths. She genuinely cares about her clients’ success and I would recommend her services to anyone!
from delrae
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Art Direction, Campaign Strategy, Paid Strategy.
Globally recognized brand with roots dating back to 1879, launched Hemp paper and cone categories and oversaw organic and paid media efforts for festivals, nation-wide events, and campaign launches, Continued enduring legacy through strategic execution.
zig-zag brands
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zig-zag rolling papers
Zig-Zag is a globally recognized brand with roots dating back to 1879. Zig-Zag’s influence stretches far beyond its papers. Immortalized in music and pop culture — from it's iconic feature on the cover of Dr. Dre’s The Chronic to the cult favorite "Colt 45" by Afroman — the brand has become synonymous with cannabis culture and respected for authenticity and artistry. Its signature orange booklet is recognized around the world and celebrated across generations of artists, musicians, and tastemakers. For over more than a century, the brand has grown from a trusted staple into a cultural symbol, synonymous with creativity, community, and self-expression.
achievements
10M+ Monthly Impressions across channels
2.7x ROAS on Apparel.
67% Average Open rate on email campaigns
28% Increase in website traffic.
190 Million in organic earned media value.
