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Portfolio

Featured Projects

achievements

10M+ monthly impressions
2.7x ROAS across Meta ad campaigns
67% email open rate
28% increase in website traffic
190 Million in organic earned media value 

Led creative and art direction for multiple campaign launches. Developed full-funnel content strategy, paid and earned media, and organized event activations like Rolling Loud Miami, Rolling Loud LA, Outside Lands, Cannabis Now Countdown and more. Oversaw cross-functional creative production, from concept and copywriting to event execution and partnerships that bridged nostalgia with new-gen relevance.

scope

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achievements

30% increase in session duration
+42% email open rate within 60 days of launch optimized lead magnets and segmentation

Brand and web design for a purpose-driven wellness coach. Full funnel email sequence, and strategic page hierarchy, led to 30% increase in session duration. Web Design focused on user flow, mobile responsiveness, and seamless integration of lead capture forms and automated email sequences to turn visitors into subscribers and clients.

scope

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achievements

41% increase in subscribers
3.1% engagement rate
30 day turn-around

Comprehensive brand and web design for a lifestyle and travel education brand. Designed a visually immersive Showit website emphasizing high-end UX principles, editorial photography, and aspirational storytelling. Developed a brand identity system that balanced wanderlust with clarity — pairing luxury-inspired typography, tonal palettes, and modular layouts built for course scalability and community engagement.

scope

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achievements

600K INSTAGRAM FOLLOWERS
2.9% avg ENGAGEMENT
10X ROAS ON WHITELISTED PARTMERSHIPS
3.8X ROAS BLENDED on meta

Art direction, content strategy, and digital growth management for an internationally recognized beauty brand. Led campaign creative, influencer strategy, paid media, and social storytelling to modernize Ciaté London’s identity and strengthen cross-channel consistency. Directed full-funnel content production across product launches, partnerships, and e-commerce initiatives to connect heritage with trend-led innovation.

scope

Coming Soon

achievements

increase inbound inquiries
+44% subscriber growth in 6 months

Brand identity, web design, and art direction for renowned actress and influencer Fernanda Sasse.. 

scope

Coming Soon

achievements

launched wellspoken wellness
email subscriber sequence
brand collateral

Brand identity, UX design, and digital content direction for Wellspoken Wellness, a holistic health collective. Crafted a calm, editorial brand system designed to simplify complex health information through approachable design. Led web development and launch strategy, integrating content marketing and email capture touchpoints to grow community engagement.

scope

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Brand Design
Web Design
web development
email marketing

Life on purpose

Art Direction
brand design
Content Strategy
event production
Paid Media

Zig Zag brands

Brand Design
Web Development
Web Design
Brand Collateral

wealthy wanderlust

Art Direction
Content Strategy
Copywriting
Influencer Management
Paid Media
event production
Social Media

ciate

Brand Design
Web Development
Web Design

fernanda sasse

Brand Design
Web Development
Web Design

DR Delrae messer

Featured Projects

Brand Design
Web Development
Web Design

DR Delrae messer

Brand Design
Web Development
Web Design

fernanda sasse

Art Direction
Content Strategy
Copywriting
Influencer Management
Paid Media
Social Media

ciate

Brand Design
Web Development
Web Design
Brand Collateral

wealthy wanderlust

Art Direction
Content Strategy
Copywriting
Influencer Management
Paid Media
Social Media

Zig Zag brands

Brand Design
Web Development
Web Design
Content Strategy

Life on purpose

Made by Sum Branding Studio

art direction

web design

social media

brand design

For the Modern Entrepreneur.

services

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Fernanda Sasse,
actress

Working with Gemma was one of my favorite experiences in LA. She has such a rare energy and talent. I loved every minute of my photoshoot. She made me feel so comfortable and at ease and the result was just stunning! Her design captured my essence 100% and represents who I am perfectly. My website makes the way I present myself and my work so much easier and more elevated. She has such a warm refreshing vibe and made me feel like her best friend through every step of the process.

Gemma is full of incredibly creative ideas and has the initiative and organizational skills to get the job done... She has a gift of decisiveness and the ability to direct others and get the team rolling in the same direction. Gemma has a strong vision for projects and has both the technical skill and the aesthetic talent for an incredible finished project. She is passionate, dedicated and hard working. She will help guide your brand to reach your dreams!

lori morris,
morris llc


Gemma is full of incredibly creative ideas and has the initiative and organizational skills to get the job done... She has a gift of decisiveness and the ability to direct others and get the team rolling in the same direction. Gemma has a strong vision for projects and has both the technical skill and the aesthetic talent for an incredible finished project. She is passionate, dedicated and hard working. She will help guide your brand to reach your dreams!

nora schaper
hello hibar


johnny stansiwonski
windy city

Working with Gemma has been a joy from start to finish... Not only does she listen to our vision but helped us see directions we didn’t even consider. What we were most pleased with was our website revamp. She understood who we are as a company and brought that to life on our website. From the functionality, the aesthetics & to the message conveyed.  If your looking for someone to bring you dream to life Gemma is the one to do so! 

Dr. DelRae Messer,
wellspoken wellness

Before working with Gemma, I felt overwhelmed and exhausted...  I trust Gemma’s expertise and guidance, she takes a personalized and customized approach to her strategy, unlike many former marketing companies I have worked with. I most appreciate how she captures my authenticity and streamlines my marketing to free up my time for my strengths. She genuinely cares about her clients’ success and I would recommend her services to anyone!

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