Featured Projects
achievements
30% increase in session duration
+42% email open rate within 60 days of launch optimized lead magnets and segmentation
Brand and web design for a purpose-driven wellness coach. Full funnel email sequence, and strategic page hierarchy, led to 30% increase in session duration. Web Design focused on user flow, mobile responsiveness, and seamless integration of lead capture forms and automated email sequences to turn visitors into subscribers and clients.
scope
achievements
10M+ monthly impressions
2.7x ROAS across Meta ad campaigns
67% email open rate
28% increase in website traffic
190 Million in organic earned media value
Led creative and art direction for multiple campaign launches. Developed full-funnel content strategy, paid and earned media, and organized event activations like Rolling Loud Miami, Rolling Loud LA, Outside Lands, Cannabis Now Countdown and more. Oversaw cross-functional creative production, from concept and copywriting to event execution and partnerships that bridged nostalgia with new-gen relevance.
scope
achievements
41% increase in subscribers
3.1% engagement rate
30 day turn-around
Comprehensive brand and web design for a lifestyle and travel education brand. Designed a visually immersive Showit website emphasizing high-end UX principles, editorial photography, and aspirational storytelling. Developed a brand identity system that balanced wanderlust with clarity — pairing luxury-inspired typography, tonal palettes, and modular layouts built for course scalability and community engagement.
scope
achievements
600K INSTAGRAM FOLLOWERS
2.9% avg ENGAGEMENT
10X ROAS ON WHITELISTED PARTMERSHIPS
3.8X ROAS BLENDED on meta
Art direction, content strategy, and digital growth management for an internationally recognized beauty brand. Led campaign creative, influencer strategy, paid media, and social storytelling to modernize Ciaté London’s identity and strengthen cross-channel consistency. Directed full-funnel content production across product launches, partnerships, and e-commerce initiatives to connect heritage with trend-led innovation.
scope
achievements
increase inbound inquiries
+44% subscriber growth in 6 months
Brand identity, web design, and art direction for renowned actress and influencer Fernanda Sasse..
scope
achievements
launched wellspoken wellness
email subscriber sequence
brand collateral
Brand identity, UX design, and digital content direction for Wellspoken Wellness, a holistic health collective. Crafted a calm, editorial brand system designed to simplify complex health information through approachable design. Led web development and launch strategy, integrating content marketing and email capture touchpoints to grow community engagement.
scope
Brand Design
Web Design
web development
email marketing
Life on purpose
Art Direction
brand design
Content Strategy
event production
Paid Media
Zig Zag brands
Brand Design
Web Development
Web Design
Brand Collateral
wealthy wanderlust
Art Direction
Content Strategy
Copywriting
Influencer Management
Paid Media
event production
Social Media
ciate
Brand Design
Web Development
Web Design
fernanda sasse
Brand Design
Web Development
Web Design
DR Delrae messer
Featured Projects
Brand Design
Web Development
Web Design
DR Delrae messer
Brand Design
Web Development
Web Design
fernanda sasse
Art Direction
Content Strategy
Copywriting
Influencer Management
Paid Media
Social Media
ciate
Brand Design
Web Development
Web Design
Brand Collateral
wealthy wanderlust
Art Direction
Content Strategy
Copywriting
Influencer Management
Paid Media
Social Media
Zig Zag brands
Brand Design
Web Development
Web Design
Content Strategy
Life on purpose
campaign achievements
41% increase in subscribers
3.1% engagement rate
30 day turn-around
Brand and web design for a purpose-driven wellness coach. Full funnel email sequence, and strategic page hierarchy, led to 30% increase in session duration. Web Design focused on user flow, mobile responsiveness, and seamless integration of lead capture forms and automated email sequences to turn visitors into subscribers and clients.
achievements
10M+ monthly impressions
2.7x ROAS across Meta ad campaigns
67% email open rate
28% increase in website traffic
190 Million in organic earned media value
Led creative and art direction for multiple campaign launches. Developed full-funnel content strategy, paid and earned media, and organized event activations like Rolling Loud Miami, Rolling Loud LA, Outside Lands, Cannabis Now Countdown and more. Oversaw cross-functional creative production, from concept and copywriting to event execution and partnerships that bridged nostalgia with new-gen relevance.
Comprehensive brand and web design for a lifestyle and travel education brand. Designed a visually immersive Showit website emphasizing high-end UX principles, editorial photography, and aspirational storytelling. Developed a brand identity system that balanced wanderlust with clarity — pairing luxury-inspired typography, tonal palettes, and modular layouts built for course scalability and community engagement.
achievements
41% increase in subscribers
3.1% engagement rate
30 day turn-around
campaign achievements
600K INSTAGRAM FOLLOWERS
2.9% avg ENGAGEMENT
10X ROAS ON WHITELISTED PARTMERSHIPS
3.8X ROAS BLENDED on meta
Art direction, content strategy, and digital growth management for an internationally recognized beauty brand. Led campaign creative, influencer strategy, paid media, and social storytelling to modernize Ciaté London’s identity and strengthen cross-channel consistency. Directed full-funnel content production across product launches, partnerships, and e-commerce initiatives to connect heritage with trend-led innovation.
campaign achievements
increase inbound inquiries
+44% subscriber growth in 6 months
Brand identity, web design, and art direction for renowned actor and influencer Fernanda Sasse.
campaign achievements
LAUNCHED WELLSPOKEN WELLNESS
EMAIL SUBSCRIBER SEQUENCE
BRAND COLLATERAL
Brand identity, UX design, and digital content direction for Wellspoken Wellness, a holistic health collective. Crafted a calm, editorial brand system designed to simplify complex health information through approachable design. Led web development and launch strategy, integrating content marketing and email capture touchpoints to grow community engagement.
art direction
web design
social media
brand design
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