Vintage Record Player

Zig-Zag

Creative Direction + Campaign Launch

2025

For the launch of Zig-Zag’s vintage record player, we created a warm, romantic world inspired by old records, sun-faded film, and slow afternoons spent listening to music. Shot on film, the grain, light leaks, and slightly imperfect texture give the campaign a lived-in quality that feels nostalgic rather than overly polished. The styling and warm color palette connect the record player to a feeling—music, ritual, and sharing a moment with someone.

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Bedrosians

Bedrosians

Brand Design + Content Marketing

2025 - Present

Creative partnership with Bedrosians Tile & Stone, shaping the brand’s presence across digital, social, and paid channels. From content strategy and creative direction to brand design and campaign development, our work spans multiple product and collection launches, seasonal campaigns, and always-on storytelling.

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QNA

QNA

Brand Identity

2025

We created a moody, editorial brand identity, for boutique agency focused on discovering new talent. Centered around the idea of “unveiling the unseen.” The logo and visual direction play with mystery, contrast, and unconventional beauty, giving the agency a distinct point of view.

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Shadow Stick

Freck

Art Direction + Campaign Launch

2024

Creative direction and campaign launch for Freck Beauty’s Shadow Slide—a long-wear, 40% water-based eyeshadow stick that pairs high-impact pigment skincare-powered benefits. The campaign brought its six aquatic inspired shades to life through bold color, fluid textures, and playful visual storytelling.

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Hemp Cones

Zig-Zag

Art Direction + Campaign Launch

2025

Creative direction for the highly anticipated launch of Zig-Zag Hemp Cones, bringing the new category to life through campaign photography, product shoots, social content, and marketing collateral. We layered an organic and warm touch to the campaign giving the launch a fresh, distinct presence and driving awareness supporting a successful rollout across paid and organic media.

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Face Hack

Freck

Art Direction + Campaign Launch

2024

Coming Soon.

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Phocus

Phocus

Brand Design + Content Strategy

2023

For the launch of Jack Harlow’s Phocus beverage, we set out to create something unexpected—building a futuristic visual world inspired by the cognitive benefits of L-theanine and Caffeine. Through surrealist graphics, and subtle animations, we paired vintage references with a distinctly modern perspective, creating a launch campaign that felt elevated, imaginative, and unlike anything else in the functional beverage space.

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Tia G Design

Tia G Design

Brand Identity

2025

A bold and expressive brand identity for an interior design studio built around the idea that design is frequency and that frequency isa reflection of authentic self-expression. The goal of this project was to translate Tia’s designphilosophy into a brand identity that feels unconventional, confident, and inspiring.

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Soul Star Energetics

Soul Star Energetics

Brand Identity + Website Design

2026

Brand Identity for an energetic practice centered around healing and transformation. For the branding and web design, we wanted the design to feel like an energetic renewal. Celestial references, soft light, organic textures, and a muted color palette create something that feels ethereal and healing, while remaining modern and elevated.

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Wealthy Wanderlust

Rachel Claire

Brand Design + Website Design

2023

Rachel Claire is a travel photographer whose work captures luxury destinations through an editorial lens. We wanted her brand identity to feel soul-led and elegant, yet approachable. We chose an earthy, oceanic palette and ornate typography to capture a old world feel while inspiring her students to dream, explore, and get lost in the wonder of travel.

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Casa Noel

Casa Noel

Brand Identity

2024

We developed a brand identity that reflects the boutique hotel’s quiet sense of luxury, drawing from its sun-washed architecture, natural materials, and relaxed coastal setting.

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Wilde Agency

Wilde Agency

Brand Identity + Website Design

2026

For The Wilde Agency brand identity we paired classic America themes with a modern editorial twist. The brand identity and website feel editorial and unexpected and imaginative for the events focused agency.

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Zig-Zag Apparel

Zig-Zag

Art Direction + Content Strategy

2025

Creative direction and content strategy for the launch of Zig-Zag Apparel, and extension of the prolific Zig-Zag Rolling Paper Brand. Achieved 6x ROAS within the first 3 months.

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Soft Signals

Arcloom/Creative Direction/2026
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Soft Signals

Arcloom/Creative Direction/2026
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Soft Signals

Arcloom/Creative Direction/2026
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Sum Branding Studio

Sum Branding