Creative direction for the highly anticipated launch of Zig-Zag Hemp Cones, bringing the new category to life through campaign photography, product shoots, social content, and marketing collateral. We layered an organic and warm touch to the campaign giving the launch a fresh, distinct presence and driving awareness supporting a successful rollout across paid and organic media.Creative direction for the highly anticipated launch of Zig-Zag Hemp Cones, bringing the new category to life through campaign photography, product shoots, social content, and marketing collateral. We layered an organic and warm touch to the campaign giving the launch a fresh, distinct presence and driving awareness supporting a successful rollout across paid and organic media.