Creative direction and campaign launch for Freck Beauty’s Shadow Slide—a long-wear, 40% water-based eyeshadow stick that pairs high-impact pigment skincare-powered benefits. The campaign brought its six aquatic inspired shades to life through bold color, fluid textures, and playful visual storytelling.Creative direction and campaign launch for Freck Beauty’s Shadow Slide—a long-wear, 40% water-based eyeshadow stick that pairs high-impact pigment skincare-powered benefits. The campaign brought its six aquatic inspired shades to life through bold color, fluid textures, and playful visual storytelling.