Creative direction and campaign launch for Freck Beauty’s Shadow Slide—a long-wear, 40% water-based eyeshadow stick that pairs high-impact pigment with cooling, skincare-powered benefits. The campaign brought its six aquatic-inspired shades to life through bold color, fluid textures, and playful visual storytelling, positioning Shadow Slide as an effortless, experimental approach to eye colorCreative direction and campaign launch for Freck Beauty’s Shadow Slide—a long-wear, 40% water-based eyeshadow stick that pairs high-impact pigment with cooling, skincare-powered benefits. The campaign brought its six aquatic-inspired shades to life through bold color, fluid textures, and playful visual storytelling, positioning Shadow Slide as an effortless, experimental approach to eye color